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Keywords: Normative pressure
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2016) 116 (1): 103–121.
Published: 01 February 2016
... in the model. Design/methodology/approach – The model proposed in this study examines the relationships among customer empowerment, normative pressure, innovativeness, transformative learning, and performance. This study presents empirical results from benchmark services in e-markets of Taiwan...
