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Keywords: O2O commerce
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Journal Articles
For free or paid? A comparison of doctors' intention to offer consulting services in eHealth
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2022) 122 (8): 1816–1852.
Published: 08 July 2022
... O2O commerce Free and paid online consulting services Multigroup analysis Social exchange theory Intrinsic and extrinsic motivations In this study, attitude is defined as the degree of a doctor's positive feelings about offering consulting services in eHealth. Behavioral intention refers...
Journal Articles
A cross-country investigation of customer transactions from online to offline channels
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2020) 120 (12): 2397–2422.
Published: 02 September 2020
.... The relationship between perceived size and booking intention is significant for China but not for Indonesia. The findings provide insights into the development of O2O commerce for global markets and multichannel strategies between OTAs and hotels. Originality/value With the development of O2O commerce...
