Skip to Main Content
Keywords: O2O commerce
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Industrial Management & Data Systems (2022) 122 (8): 1816–1852.
Published: 08 July 2022
... O2O commerce Free and paid online consulting services Multigroup analysis Social exchange theory Intrinsic and extrinsic motivations In this study, attitude is defined as the degree of a doctor's positive feelings about offering consulting services in eHealth. Behavioral intention refers...
Journal Articles
Industrial Management & Data Systems (2020) 120 (12): 2397–2422.
Published: 02 September 2020
.... The relationship between perceived size and booking intention is significant for China but not for Indonesia. The findings provide insights into the development of O2O commerce for global markets and multichannel strategies between OTAs and hotels. Originality/value With the development of O2O commerce...

or Create an Account

Close Modal
Close Modal