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Keywords: Observational learning
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Journal Articles
A dual systems model of online impulse buying
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2020) 120 (5): 845–861.
Published: 14 April 2020
... Our main findings indicate that (1) source credibility, observational learning and review quality are important antecedents of perceived usefulness of online reviews, (2) source credibility, observational learning and perceived usefulness positively affect positive affect, which further results...
