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Keywords: Official WeChat accounts
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2021) 121 (2): 192–208.
Published: 10 November 2020
... the influence of using official WeChat accounts on repeat blood donation behavior. Design/methodology/approach This paper used the backstage operation data of official WeChat accounts and blood supply chain management system data from the blood bank for the study to analyze the changes in repeat blood...
