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Keywords: Offline sales
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Journal Articles
Online communities and offline sales: considerations on visiting behavior dimensions and online community types
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2022) 122 (7): 1620–1644.
Published: 17 May 2022
... consumers’ offline purchasing behavior. The moderating role of two dimensions of consumer visiting behaviors (visiting depth and visiting breadth) also receives attention. Moreover, the impact of consumer visiting behaviors on offline sales for different types of online communities is also the focus...
