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Keywords: Omnichannel
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2021) 121 (1): 158–171.
Published: 22 October 2020
...Juan Wang; Bowen Zheng; Hefu Liu Purpose Omnichannel retail are catching increasing attention from multiple research area, due to its widespread and essential application in retailing industry. The principal object of this paper is to systematically review current studies on omnichannel retail...
