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Keywords: Online fitness platforms
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Journal Articles
Unraveling dynamics of multi-goal pursuit in health behavior: evidence from an online fitness platform
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2025) 125 (7): 2245–2266.
Published: 20 May 2025
... setting on behavior change. However, self-efficacy dynamically changes when individuals pursue diverse goals, which is a dynamic process. This study takes an online fitness platform as an example to explore how multi-goal pursuit dynamically influences users’ self-efficacy and then changes their fitness...
