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Keywords: Online group shopping
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Journal Articles
A dual systems model of online impulse buying
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2020) 120 (5): 845–861.
Published: 14 April 2020
... Impulse purchase Social interactions Online group shopping Online reviews Observational learning Dual systems theory National Natural Science Foundation of China 71671174 With the advance of social networking sites (SNS), such as Facebook, Weibo, and Meituan, an increasing number...
