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Keywords: Online platform
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Journal Articles
Platform service decision and selling mode selection under different power structures
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (5): 1991–2020.
Published: 29 April 2024
...Nana Wan; Jianchang Fan Purpose This paper forms an e-commerce supply chain that include a manufacturer providing products and an online platform providing service. The reselling platform mode and the agent platform mode are considered through an exploration of the manufacturer Stackelberg (MS...
