... quality influences shopping websites to create value for the customer and promote loyalty among customers, as well as moderating effects of online shopping experience. Design/methodology/approach This study collected data from 275 respondents for testing against the proposed research model by means...

...Chinho Lin; Watcharee Lekhawipat Purpose – The purpose of this paper is to investigate the effects of online shopping experience and habit in relation to adjusted expectations for enhancing online repurchase intention. Design/methodology/approach – The authors employed partial least square...