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Keywords: Online word-of-mouth
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2022) 122 (3): 729–751.
Published: 02 February 2022
... in 2015, at least two-thirds of online consumers treat eWOM as the most credible advertisement form (Nielson, 2015). User-generated content Online word-of-mouth Online review Emotions Perceived helpfulness Receiver involvement Affective process words describe a category of mental processing...
