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Keywords: PPM model
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2026) 126 (2): 492–519.
Published: 29 July 2025
...-pull-mooring (PPM) model and complexity theory, this study identifies the predictors of user switching in e-commerce platforms. Perceived information asymmetry and seller opportunism on the focus platform are identified as push factors. Injunctive and descriptive norms of using alternative platforms...
