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Keywords: Parasocial relationship
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2018) 118 (3): 618–636.
Published: 09 April 2018
... model that extends the parasocial relationship (PSR) theory. Partial least squares analysis is employed to test the research model and corresponding hypotheses on data collected from 304 survey samples. Findings Interpersonal attraction (task attraction, social attraction, and physical attraction...
