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Keywords: Passive participation
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (2): 397–411.
Published: 21 September 2018
... causes users following past advice to reduce their intentions to continue following that advice. Practical implications Management tactics should specify active and passive participation in online travel communities. Specifically, to encourage the creation of high-quality new content, community...
