... expressions in the unique physician-patient context with information asymmetry. Design/methodology/approach Grounded in persuasion theories, we examine the effects of physicians’ command and suggestion expressions on patients’ compliance intention, as well as the moderating effect of physicians’ online...

... Publishing Limited Licensed re-use rights only Online health communities Communication accommodation theory Linguistic features Linguistic convergence Patient compliance Online health communities (OHCs) provide an unprecedented platform for chronic patients to communicate with physicians...