... purchase behavior. Design/methodology/approach The research model was tested using the data collected from 363 valid questionnaires. Structural equation modeling was employed to verify and validate the research model. Findings The results of this study show that perceived control of flow...

...' perceived control and satisfaction with their purchase experience. The authors also analyze the purchase process of news‐on‐demand packages, in which users can personalize the contents and amount of news and interact with other users. Design/methodology/approach A testbed platform was designed which...