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Keywords: Perceived entitativity
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Journal Articles
Category-based or piecemeal-based processing? A dual model of web-mobile service extension behavior
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (5): 993–1014.
Published: 10 April 2019
... is to explore the impact of perceived entitativity on users’ web-mobile service extension behavior. The research model considers how perceived entitativity serves as a category cue to link the category- and piecemeal-based processing and shape users’ adoption of extended mobile services. Design/methodology...
