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Keywords: Perceived humanness
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Journal Articles
Exploring the impact of anthropomorphism to individual context in voice assistants: a dual-contextual analysis
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2026) 126 (6): 1990–2024.
Published: 23 December 2025
... influence perceived humanness, enjoyment, value, trust and satisfaction, which in turn drive VA adoption. A dual-contextual analysis integrates both anthropomorphic and individual user factors to provide a comprehensive understanding of AI-driven VA interactions. Design/methodology/approach A survey...
