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Keywords: Perceived information transparency
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (2): 666–697.
Published: 11 December 2023
...Xiayu Chen; Shaobo Wei; Ruolin Ding; Yanrui Li Purpose Based on uncertainty reduction theory, this study explores how perceived information transparency mitigates users' perceived uncertainty, which in turn influences their actual purchase behavior. In addition, the moderating effects of cultural...
