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Keywords: Perceived reachability in the domain of IT
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Journal Articles
Intention to use mobile customer relationship management systems
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2014) 114 (6): 966–978.
Published: 03 June 2014
... literature among the sales force into the TAM framework, to better explain acceptance of mobile CRM systems. © Emerald Group Publishing Limited 2014 Mobile technology Personal innovativeness Perceived risk Technology Acceptance Model CRM system Perceived reachability in the domain of IT B2B...
