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Keywords: Perceived usefulness
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (11): 2857–2881.
Published: 28 August 2023
...Huosong Xia; Qian Zhang; Justin Zuopeng Zhang; Leven J. Zheng Purpose This paper aims to investigate investors' willingness to use robo-advisors from customers' perspectives and analyzes the factors that drive them to use robo-advisors, including perceived usefulness and emotional response...
Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (4): 774–791.
Published: 27 March 2019
... externalities are important factors affecting social network sites (SNS) perceived usefulness (PU): perceived external prestige, referent network size and perceived complementarity. In addition, the paper proposes that PU, habit and subjective norms significantly affect information disclosure of SNS among...
Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2013) 113 (5): 732–749.
Published: 17 May 2013
... of affective (irritation and entertainment) and cognitive (perceived usefulness) antecedents of attitude toward mobile advertising and its effects on mobile advertising acceptance is analysed. The sample consisted of 355 Spanish teenagers. The model was tested using structural equation modelling. Findings...
