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Keywords: Personal innovativeness
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Journal Articles
Journal Articles
Industrial Management & Data Systems (2014) 114 (6): 966–978.
Published: 03 June 2014
... constructs derived from mobile technology and sales force automation literature, namely personal innovativeness in the domain of IT, perceived risk, and perceived reachability. The model demonstrates that personal innovativeness and perceived reachability have significant effects on the TAM framework...

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