... Confirmation Theory Personality Advancement of information and communication technologies gave rise to phenomenal growth in the number of internet users. The internet has redefined business rules and offered alternative means of consumer shopping. Emarketer (2014) recently anticipates...

...: personality traits (PTs), job characteristics (JCs), transformational leadership behaviors (LBs), and AOs. Design/methodology/approach This is a quantitative research using a survey questionnaire as data collecting instrument. Data collected from ten technological companies located in the Neihu Science...

.../approach The survey results of 351 responses were analyzed to test the proposed hypotheses and research model using structural equation modeling. Data were collected in Southern Science Park in Taiwan. Findings It was found that personality factors such as locus of control and self‐esteem...

... of the potentials of these new technologies, we need to revisit the principles of modern marketing management. Market segmentation Personality Analysis Neural networks Given the dramatic rise and fall of the dot‐com companies in the past two years, the topic of Internet marketing has been gaining...