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Keywords: Personalization
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2021) 121 (5): 1063–1081.
Published: 16 March 2021
...Woon Kian Chong; Zhuang Ma Purpose This paper attempts to identify key factors (i.e., personalization, privacy awareness and social norms) that affect user experiences (UXs) of mobile recommendation systems according to the user involvement theory (push-based and pull-based...
Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2011) 111 (9): 1381–1398.
Published: 27 September 2011
...Lorena Blasco‐Arcas; José‐Ignacio Aznar‐Baranda; Blanca Hernández‐Ortega; José Ruiz‐Mas Purpose The purpose of this paper is to analyze the adoption of IP Television (IPTV) as a distribution channel. The authors test the effects of its features, such as personalization and interactivity, on users...
