... expressions in the unique physician-patient context with information asymmetry. Design/methodology/approach Grounded in persuasion theories, we examine the effects of physicians’ command and suggestion expressions on patients’ compliance intention, as well as the moderating effect of physicians’ online...

...Chang Heon Lee; Yiyang Bian; Rajaa Karaouzene; Nasreen Suleiman Purpose The purpose of this paper is to explore how linguistic style and message substance influence persuasion in civic crowdfunding marketplaces in which written narrative pitch become a vital communication to attract private...