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Keywords: Platform selling mode
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Journal Articles
Platform service decision and selling mode selection under different power structures
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (5): 1991–2020.
Published: 29 April 2024
...), vertical Nash (VN), platform Stackelberg (PS) power structures. The purpose of this paper is to explore the pricing and platform service decisions under different platform selling modes and channel power structures. Design/methodology/approach Based on the game theory models, this paper investigates...
