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Keywords: Platform-based technologies
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Journal Articles
Leveraging platform-based technologies to mitigate product returns in E-commerce: an affordance actualization perspective
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2025) 125 (4): 1247–1278.
Published: 27 February 2025
...Yang Zhou; Huifang Li; Pengzhen Yin Purpose This study investigates how online sellers can leverage platform-based technologies to mitigate product returns through the lens of affordance actualization theory. We conceptualize four categories of platform-based technologies and theorize how...
Includes: Supplementary data
