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Keywords: Popularity cues
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2026) 126 (4): 1259–1287.
Published: 04 November 2025
... levels of advertising puffery influence click-through intention, mediated by consumer interest and trust. Additionally, we explore the moderating influence of the intensity of popularity cues based on signaling theory. Design/methodology/approach A scenario-based experiment was conducted using a 3...
