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Keywords: Pre‐launch
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2013) 113 (6): 800–816.
Published: 21 June 2013
...Taegu Kim; Jungsik Hong; Hoonyoung Koo Purpose The purpose of this study is to propose a systematic method for the diffusion of forecasting technology in the pre‐launch stage. Design/methodology/approach The authors designed survey question items that are familiar to interviewees as well...
