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Keywords: Price consciousness
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (6): 1649–1669.
Published: 17 May 2023
... affordance perspective. The uncovered relationships among technology affordance, gratification, purchase intention as well as the moderation roles aroused by price consciousness contribute to the extant literature. Qingqi Long is the corresponding author and can be contacted at: longqingqi1116@163.com...
