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Keywords: Pricing power disputes
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2026) 126 (8): 2462–2491.
Published: 12 January 2026
... power disputes with manufacturers. This paper investigates how spillover effects and power structures influence manufacturers' live-streaming strategies and pricing power disputes. Design/methodology/approach We develop a two-period differentiated-channel supply chain model to capture the real-time...
Includes: Supplementary data
