... an urgent issue for businesses and consumers. Design/methodology/approach A game-theoretic framework involving data transactions between the platform and the competing merchants operating on it is proposed, incorporating consumer privacy concerns and privacy protection behavior into the analysis...

... in the intention to disclose the privacy in social media. Similarly, trust and privacy invasion experience were significantly related to perceived risks that had the most considerable effect on users’ privacy protection intention. And the following ANN models revealed consistent relationships and rankings...