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Keywords: Product evaluation
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Journal Articles
Harnessing dual process theory for online product evaluation based on user-generated content
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2025) 125 (6): 2129–2154.
Published: 10 April 2025
...Yang Li; Zeshui Xu; Thompson Teo Purpose In the vast domain of e-commerce, the evaluation of products through user-generated content (UGC) has become a crucial factor in how consumers make decisions. This research investigates the application of dual process theory in online product evaluation...
