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Keywords: Product placement
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2021) 121 (12): 2387–2410.
Published: 15 September 2021
... on the ImageNet dataset to identify product placement within the Instagram images of 75 of the world's most important social media influencers. The data were used to empirically test the relationships between influencers, product placement and network engagement and efficiency. Findings Influencers achieved...
