Keywords: Product range
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Journal Articles
Industrial Management & Data Systems (1995) 95 (4): 8–11.
Published: 01 May 1995
... is usually on the long‐term opportunity to sell through the partner (often in international markets)rather than to complete the company′s own product range. The adoption of a make or buy analysis can help companies contain costs and offer a full range for a variety of markets. The result, a manufactoring...

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