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Keywords: Product self-customization
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2017) 117 (6): 1295–1315.
Published: 10 July 2017
... Mass customization toolkits Product self-customization Sales configurators The popularity of offering online mass customization (MC) has been growing in both product and service industries (Jiang et al., 2015). In its more visionary sense, MC denotes the ability to profitably provide...
