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Keywords: Psychological perspective
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2015) 115 (2): 284–310.
Published: 09 March 2015
... trusts an e-vendor, the more they will trust its recommender. © Emerald Group Publishing Limited 2015 Consumer Recommendation system Adoption and use E-vendor Psychological perspective H4. The more a consumer trusts an e-vendor’s recommender, the more positive his/her...
