...Jiahe Chen; Yi-Chen Lan; Yu-Wei Chang; Premaratne Samaranayake Purpose Purchase decision-making in cross-border e-commerce (CBEC) is inherently complex and dynamic, largely due to consumer situations shaped by geographical, cultural, institutional, linguistic and social separation between sellers...

... to the research on automated decision-making process of AI and on human–technology interaction by investigating how data attributes consumer purchase decision to AI. Wei Wang can be contacted at: wangwei@sicau.edu.cn Artificial intelligence Purchase decision-making Big data 19 01 2024...