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Keywords: Purchase intentions
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (5): 1015–1030.
Published: 16 May 2019
... results, using partial least squares regressions, were used to test the conceptual model. Findings The results supported the model and showed, as the main result, that purchase intention through the use of SNS is positively affected by intentions to use SNS and SNS use. SNS use is influenced...
