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Keywords: Purchasing behavior
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2016) 116 (1): 87–102.
Published: 01 February 2016
...Jasmina Berbegal-Mirabent; Marta Mas-Machuca; Frederic Marimon Purpose – The purpose of the paper is twofold. First, it investigates antecedents of online purchasing behaviour, taking into account the relationships between the constructs of service quality, perceived value and loyalty. Second...
