Keywords: Receiver involvement
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Journal Articles
Industrial Management & Data Systems (2022) 122 (3): 729–751.
Published: 02 February 2022
... of review emotions on review helpfulness. Originality/value This work studies eWOM receiver involvement, which can ultimately impact product sales, but seldom be investigated in eWOM domain. Therefore, this research can enrich studies on eWOM and provide valuable practical implications as well. Hong...

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