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Keywords: Reputational intelligence
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Journal Articles
Ana-María Casado-Molina, Celia M.Q. Ramos, María-Mercedes Rojas-de-Gracia, José Ignacio Peláez Sánchez
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2020) 120 (1): 40–56.
Published: 12 November 2019
... Business intelligence Social media data Reputational intelligence Reputational model Intangible management Customer perceptions All organisations are interested in controlling their reputation, but this is becoming increasingly difficult due to the big data expressed by society on social...
