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Keywords: Sales mode selection
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (3): 762–793.
Published: 13 December 2022
... ) is the manufacturer's cost coefficient of product quality. Sales mode selection Manufacturer encroachment Quality differentiation Game theory Platform supply chain With the rapid development of global e-commerce and mobile retailing, increasing numbers of consumers are actively seeking online...
