... of individuals that use tourism services. The purpose of this paper is to explore the predictors of smartphone use for travel planning. Design/methodology/approach To achieve this goal, the authors carried out a hierarchical segmentation analysis selecting a group of different socio-demographic (gender, age...

... into the relationship of the dimensions of perceived e-SQ and satisfaction as well as WOM intention in case of an online bookstore in Hungary where technical development and internet penetration is emerging; however, it is developing from an economic perspective. Beyond this a potential segmentation is introduced...