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Keywords: Self-image congruity
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Journal Articles
Integrating theories to predict clothing purchase on SNS
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Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (5): 1015–1030.
Published: 16 May 2019
...Jordi Pujadas-Hostench; Ramon Palau-Saumell; Santiago Forgas-Coll; Jorge Matute Purpose The purpose of this paper is to design and test a conceptual model integrating uses and gratifications (UGT), self-image congruity (SIC), and theory of planned behavior (TPB) theories to identify the drivers...
