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Keywords: Sentiment
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2022) 122 (11): 2485–2507.
Published: 12 August 2022
...-bait virality. Findings This study finds that language formality, readability, sentiment scores and proper noun usage of social media posts and various parts of the target article plays differential and important roles in click-baitiness and click-bait virality. Research limitations/implications...
