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Keywords: Service design
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Journal Articles
Journal Articles
Industrial Management & Data Systems (2021) 121 (6): 1237–1267.
Published: 24 November 2020
...Ching-Hung Lee; Qiye Li; Yu-Chi Lee; Chih-Wen Shih Purpose A good customer experience means meeting the customer expectation. Thus, unexpected customer experience is usually a good point to initiate improvement or innovation for product or service design. Attempting to enhance the customer...
Journal Articles
Industrial Management & Data Systems (2019) 119 (8): 1669–1690.
Published: 30 August 2019
... marketing strategies from the perspective of service design and determine the relationships between service interaction patterns and MCMs in the pre-service phase. Design/methodology/approach Six industry experts in marketing were interviewed through semi-structured interviews, the topic of which...

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