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Keywords: Service dominant logic
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Journal Articles
The viewer value co-creation process on sports live streaming platforms
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (5): 1523–1547.
Published: 27 March 2023
...Haoyu Liu; Kim Hua Tan Purpose The Sports Live Streaming Platforms (SLSPs) have taken centre stage in broadcasting sporting events. This study adopts the value creation sphere (VCS) model and the service dominant logic (SDL) to unpack the value co-creation process on SLSPs. Design/methodology...
