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Keywords: Service interaction pattern
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (8): 1669–1690.
Published: 30 August 2019
... marketing strategies from the perspective of service design and determine the relationships between service interaction patterns and MCMs in the pre-service phase. Design/methodology/approach Six industry experts in marketing were interviewed through semi-structured interviews, the topic of which...
