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Keywords: Small businesses
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2013) 113 (2): 265–293.
Published: 08 March 2013
... small businesses (SBs) can achieve desired marketing performance through developing these capabilities. Design/methodology/approach The paper is consistent with the perspective on IT‐enabled organizational capabilities. A questionnaire‐based survey was conducted to collect data from 218 businesses...
